Step into your depth with quiet confidence.
The JoJo Hat holds the deep, steady energy of the Water collection — a rich navy blue inspired by moonlit tides and the calm strength of the open sea. Minimal, bold, and effortlessly grounding, she feels like a steady breath beneath the waves.
JoJo was made for the woman who draws power from stillness, who listens closely to her intuition, who feels most at home near ocean horizons and endless blue. Crafted from breathable natural straw, she offers full 360° sun protection for your face, neck, and shoulders — keeping you shaded through coastal walks, paddle-board mornings, and reflective moments by the water’s edge.
Deep. Strong. Elegantly simple — she’s the hat that lets you move like the tides: calm, grounded, and beautifully sure of yourself.
Rush & Mat Straw
100% real hand-woven straw.
Elastic Headband
Moister wicking and hugs just right.
Adjustable Draw String
Snug when you need it.
Sun Protection
Stay cool, stay covered.
Pattern Under Brim
Style from every angle
Style is better together. Explore pieces our team loves to pair with this item; perfect for building a versatile wardrobe that works for any occasion.
Wear it Freely. Live it Fully.
Cultivating a community of empowerment through authentic expression.
