The JoJo ^Sale

Step into your depth with quiet confidence.

The JoJo Hat holds the deep, steady energy of the Water collection — a rich navy blue inspired by moonlit tides and the calm strength of the open sea. Minimal, bold, and effortlessly grounding, she feels like a steady breath beneath the waves.

JoJo was made for the woman who draws power from stillness, who listens closely to her intuition, who feels most at home near ocean horizons and endless blue. Crafted from breathable natural straw, she offers full 360° sun protection for your face, neck, and shoulders — keeping you shaded through coastal walks, paddle-board mornings, and reflective moments by the water’s edge.

Deep. Strong. Elegantly simple — she’s the hat that lets you move like the tides: calm, grounded, and beautifully sure of yourself.